While total U.S. print book sales were up less than 1% this year through the end of October, Bible sales surged 22% compared to the same period last year, according to book tracker Circana BookScan. But is this a cause for celebration among Christians?
BookScan data show that in 2023, 14.2 million Bibles were sold in the U.S., while in the first 10 months of this year sales reached 13.7 million.
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